Brand & Content Strategist / Social Media Manager at Stay Assist

Job Title: Brand & Content Strategist / Social Media Manager

Job Summary

• We’re looking for a Brand & Content Strategist / Social Media Manager to tell our story, craft engaging digital content, and grow a vibrant online community that loves travel, culture, and local discovery.
• This role blends strategy and creativity — you’ll be responsible for shaping our digital voice, creating scroll-stopping content, and building meaningful connections across platforms.
• You’ll be the brand’s storyteller, content architect, and engagement engine.

Key Responsibilities
Strategy & Storytelling:

• Develop and execute a cohesive brand and content strategy aligned with StayAssist’s voice and values.
• Own our social media calendar, from concept to execution, with timely, on-brand campaigns.
• Drive audience growth and engagement across Instagram, TikTok, X (Twitter), LinkedIn, and emerging platforms.

Content Creation:

• Design and produce compelling visuals (posts, stories, flyers, reels, videos, blog graphics) using tools like Canva, Adobe Suite, or CapCut.
• Collaborate with hosts, travelers, and city partners to tell real stories from our community.
• Manage StayAssist’s blog and newsletter, from ideation to publication.

Community & Channel Management:

• Monitor and respond to social media DMs, mentions, and comments to build loyalty and trust.
• Launch and manage campaigns, contests, and influencer partnerships that spark buzz and bookings.
• Track KPIs (engagement, reach, conversions) and adjust strategies for performance.

Brand Alignment:

• Ensure consistent tone, visuals, and messaging across all content and digital touchpoints.
• Collaborate with product, customer experience, and growth teams to sync brand storytelling with platform updates and user needs.

What We’re Looking For

• Interested candidates should possess a Bachelor’s Degree
• 3+ years of experience in brand strategy, content marketing, or social media management.
• Strong copywriting and visual storytelling skills, witty, warm, and guest-focused.
• Fluency in tools like Canva, CapCut, Adobe Suite, Buffer/Later/Hootsuite, and Google Analytics.
• A love for design, local culture, travel, and digital trends.
• Bonus: Experience in travel, lifestyle, or tech platforms.

Application Instructions:

The application deadline is 31st August, 2025. Therefore, qualified and interested candidates should send their updated Resume to: [email protected] using the job title as the subject of the mail.

Note: Only qualified candidates will be contacted. It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.