Digital Marketing Executive at Yuana Terrain Limited

Job Title: Digital Marketing Executive

Job Summary

• The Digital Marketing Executive is responsible for planning, executing, and optimizing digital marketing campaigns across various online channels to increase brand visibility, drive traffic, generate leads, and improve customer engagement.
• The role requires a blend of creative and analytical skills to manage social media, SEO/SEM, content marketing, paid advertising, and email marketing initiatives.

Key Responsibilities
Campaign Management:

• Develop and execute digital marketing strategies and campaigns across platforms (Google, Facebook, Instagram, LinkedIn, YouTube, etc.).
• Plan and manage paid ad campaigns (Google Ads, Meta Ads, LinkedIn Ads) to drive traffic and conversions.
• Monitor and analyze campaign performance, adjusting strategies to meet KPIs and ROI targets.

Content & Social Media:

• Create and schedule engaging content for social media platforms.
• Manage daily postings, respond to comments, and build community engagement.
• Collaborate with the creative/content team on blog posts, videos, newsletters, and promotional content.

Search Engine Optimization (SEO):

• Conduct keyword research and implement on-page/off-page SEO best practices.
• Optimize website content, metadata, and internal linking structure.
• Monitor rankings and website performance using tools like Google Search Console and SEMrush.

Email Marketing & CRM:

• Design and send regular email campaigns and newsletters.
• Segment mailing lists for personalized communications.

Analytics & Reporting:

• Use tools like Google Analytics, Meta Business Suite, and HubSpot to measure traffic, engagement, and conversion.
• Generate weekly/monthly reports on performance metrics.
• Provide insights and recommendations based on data.

Requirements

• Interested candidates should possess a B.Sc Degree with 3 years work experience. 

Key Skills & Competencies:

• Strong written and visual content creation skills.
• Data-driven and result-oriented with strong analytical capabilities.
• Proficient in marketing automation and CRM tools.
• Up-to-date with current trends and best practices in digital marketing.
• Excellent communication and time-management skills.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Salary
N150,000 per month

Application Instructions:

The application deadline is 31st July, 2025. Therefore, Qualified and interested candidates should send their CV to: [email protected] using the Job Title as the subject of the mail. It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.